Easiest SEO tips so copywriters outperform ChatGPT LLM AI, because quality writing and content is infinitely better than slop via quantity – this comes from a longtime SEO-expert and author.
Better SEO strategy is there for you.
And it can take less time to do properly.
I have some tips on how to keep SEO in mind and use SEO planning while copywriting your online content.
These are proven ways to make your writing stand out more, engage better with people, and also register and flourish more online.
Wait, what? Specifically…what?
What if I told you it will take longer to fix a generative AI’s version of ‘content’ than to write an impactful piece with suave.
Does this come as a surprise?
It should not.
Copywriters are getting paid tons to rewrite, edit, and fix online content spit out by AI that not only reads terribly – for a poor user experience – but also ranks badly in search engines.
Here is the source: Companies That Tried to Save Money With AI Are Now Spending a Fortune Hiring People to Fix Its Mistakes.
Studies are rolling in and showing that vetted web developers spend more time in their workday utilizing their ‘time-saving AI tools’.
Check out AI slows down some experienced software developers, study finds.
This goes for writers as well.
For the LLM-based AI, conversation is all it is mimicking and spitting out ASAP.
Commonly referred to as AI slop, ChatGPT can read a bunch of articles and ‘rewrite’ (plagiarize) them into a ‘new’ one for you and your publication, but this practice has been getting a lot of reporters, business owners, and web developers in trouble, of late.
Why?
AI makes stuff up, copies pieces of text verbatim, is inaccurate, and it does not actually think.
And all of these things combine for a terrible product that will tank your SEO score in the eyes of Google, Bing, DuckDuckGo, etc.
Search engines treat new material as king.
The first time words are published in order and in reference to a topic online is where the weight of SEO comes in.
The things that are pieced back together are often failing plagiarism checkers, which means Google and your SEO standings will be nullified.
Keep these tips in mind while writing and you will save time and bolster your SEO efforts.
Tip 1: write your own original words.
Write original content and you are already ahead of the curve.
It does take some good ‘ole fashioned thinking.
Which leads to good ‘ole fashioned writing (if you cannot do it yourself, hire an experienced writer, like yours truly).
Tip 2: make it sound good and engaging, and users will spend more time on your page reading it, and the search engines will take note of that too.
Tip 3: be concise in your titles and your sentence structure.
Titles should always be 60 characters, including spaces, or less, so the whole title will fit on a mobile screen.
Google will love you for that too.
Where I often get in trouble is the next part: concise sentence structure.
As a prose writer, I get myself into trouble with compound sentences.
Because the average user’s online attention span is that of a flea, you need to break up your paragraphs to mostly one sentence in length.
And make those sentences short and savy.
SEO scores Readability based on the ease of picking up the words scrolling on a screen, and less is more there, people.
For yours truly, I have quickly gone back over this Sync blog article and shortened my paragraphs and sentences within seconds improving the SEO.
Tip 4: put the main target keyword / phrase in your title.
Word for word, letter for letter.
Folks search with brief pointed text queries, whether in an AI summary or ChatGPT search, it is the same.
Resonate with the different types of web search by displaying your point up front.
Tip 5: use a journalistic hook to capture readers’ attention.
This I learned as a young journalist and it serves me still in my personal and professional writing.
Make it so readers want to know more about your take on the subject in your opening paragraph.
Online with SEO, that means the title as the first sentence and the subtitle or the next line on the page as the rest of that opening paragraph.
Make it sexy.
The more users spend time on the page, the more it will be noticed by search engines, get promoted, and bring in more new visitors to read.
I am rooting for all of us humans, especially us writers.
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