If you already have a website for your business, you have a foundation for gaining new clients.

We can help you optimize your website, from design updates and aesthetics, on the visual side, or we can leave that alone when you are happy, and move on to the backend, as they say.

The visual part of your site is your online business card, your legitimate face in the virtual cyberverse, the digital world. That is important to represent you and your expertise, but also to highlight the details of what you do, and how to get in touch with you. This customer viewer experience is essential to converting new business (and not scaring away existing business).

The team here is adept at capturing your unique look, so that you stand out in the best possible light with your site.

Once that is done, and you may already have that great face put forward, the backend optimization comes into play.

The backend components to a website are equally valuable to the visual side of the coin.

We are talking about many factors, including your Content Management System, or CMS as it is more commonly called.

Do you have a site that is built in WordPress? Weebly? Wix? Godaddy Site Builder? Blogger? Umbraco? Magento?

These are all varying CMS’s.

They are the construct, the platform, built around a website that allows for editing without direct having to code in many areas the frontend and backend content, e.g. pictures, writing, e-stores, email sign up forms.

A site is either built in a CMS or it is not, in which case you are using straight HTML, CSS, etc. and having your coded pages hosted without the CMS construct.

A CMS is extremely useful for both the quick editing of things and the accessibility of site pages and components, which is why even many of the best experts require a CMS to work in, not because they cannot alter the code, but because it is a tremendous time saving tool that also bolsters the ability to collaborate and a host of other possibilities.

All that said, not all CMS’s are created equal and we have worked in most, if not all of them, so we can report to you on how easy your site will be to work with (this costs less time and saves you money) and how effective it is in helping your SEO.

Search Engine Optimization, or SEO, is a specialty of ours at CMO Sync.

We have built and overhauled 1000’s of websites so that they are optimal for search engines to pick them up and place them on page one of a search, for Google, DuckDuckGo, Bing, etc.

This is an art that is constantly evolving and our education on SEO grows daily, as the Google algorithms change and alter all search engine placement.

You want traffic to drive new business and you need your site to have the best possible backend and frontend aspects to let the SEO take you to the top of the search engines and then onto the top of Internet users’ phones, tablets, and computers.