Writers WordPress is best for SEO & being found online and, specifically, via search engines.
Despite rampant “AI” claims to do things for you – i.e. build you a website you can manage with ease, a la Wix or Godaddy Builder; or it can spit out web content for you, whether that be a 300 word email (which server farms burn 11 ounces of water for that simple requested regurgitation, in a world full of drought, and growing, see ‘Sending One Email With ChatGPT is the Equivalent of Consuming One Bottle of Water’ from Techrepublic.com) or an entire news article, blog, or even an entire website – generative artificial intelligence does not think, it merely fills in the words or pictures you ask of it to complete the conversation that consists of your commands and queries, and AI is horribly inefficient, misleading, often NOT the best way to represent yourself with a website or its content.
Still, for a monthly fee, Godaddy, Wix, and others can slap together information, seemingly from nowhere, to give you, the author, that website you have been looking for.
Their systems – what are known in the web development sphere as content management systems, or CMS – allow for some click to edit text and make quick changes.
But they are arguably far more clunky and time-consuming than the most popular CMS available (for free, mind you) in WordPress.
Now, it is true building a robust original website may require a web developer.
But many writers have for decades built their own sites using WordPress, and with it, you have the great capability of intuitively adding blogs to highlight your author appearances, new releases, and any personal updates you like to share with your readers.
Complicated and well-made sites often require a web expert, as a plumber is required to fix damaged plumbing. But many do not.
But WordPress is nearly half of all sites on the Internet in 2024 and is 62.7% share of the CMS market.
This is because it is free, it is open-source and so many different types of programs and software works with it, and it works really well, in general, and especially for SEO.
Wix may offer a little dab of SEO capability here and there, but nothing highlights the information on a website for search engines like DuckDuckGo, Google, Bing, etc.
WordPress is made with search engines in mind, which is great if you are a hard-working author just starting out, or a veteran author with millions of followers, because you create written words of your own volition, and you want these new combinations of created writings to reach new readers.
Social media is a great mouthpiece, but your website can be a foundation that harnesses the power of your email list, your social media following, your Goodreads reviews, your blog, in a way that makes it a tower, a beacon, for you and your work.
The basic tenets of SEO remain relevant: original (not AI-ooze) content is king, quality is king; your writing and art and creations, are put online in a way that contains keywords and phrases that if highlighted – such as making a witty title for your blog post or video and/or writing an explanatory note in the meta description (what your web page will have under it on the search engines as its description), which is just you explaining exactly what it is you have made, become the unique elements attached to your site and so make it stand out online.
This is how you are found.
WordPress makes adding a meta description, a title to a blog or page, and even adding SEO tools that will highlight your work and give advice, such as to make your title shorter so Google does not cut it off, for example, so easy and fast.
There is little work for so much to be gained.
Want to impress – like blow away readers and publishers, alike?
Have a website made in WordPress for you by a web developer with SEO experience.
Ask them to run you through managing it, if online videos are not enough to teach you how to tinker with it.
And then take over and create real art and put it up, and be found.
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